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Product details

File Size: 109603 KB

Print Length: 704 pages

Publisher: McGraw-Hill Higher Education; 17 edition (November 13, 2015)

Publication Date: November 13, 2015

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07B4GQY37

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Amazon Best Sellers Rank:

#380,304 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I had to get this book for class, but if you're just looking for a book on international marketing do NOT get this one. It is horribly written and it is very hard to read. There are run on sentences and no hierarchy of information. Throughout the entire 19 chapters I was never really sure what I was reading. Actual definitions are few and far between and the comparisons made to try to get you to understand the information are more complex than the information itself.

There's a mention of the Smartbook version of this, but you don't get access to it by buying the hard copy, at least not through this seller. Be sure you get what you need for your course. I bought the book only to learn that my professor requires access to McGraw Hill Connect at $125. I might try to return the book, though I strongly prefer a hard copy to digital books.

The book met my expectations and was in great shape. My only issue was I kept sneezing and had watery, itchy eyes & a runny nose every time I wound read it. I'm wondering if it may have been previously owned by someone with a cat or some type of animal that caused my allergies.

Don’t buy or rent the book unless you have to. I took this course in college and I didn’t open the book once.

The book is really user-friendly. English is my second language, but the way this book is written makes it real easy for readers to understand.

This is a great international marketing textbook that has many real world examples, and makes the reading very interesting. There is a lot I learned form this text book. The book also has an online features that has quizzes and exercises that help a lot with learning the material, but the online portion cost extra.

As described

Good book, great info

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